Company description
Sberbank is a leading Russian financial ecosystem, the largest bank in Russia and Eastern Europe. It is the third largest in Europe, ranked 59th in the world and first in central and Eastern Europe.
Sberbank has become one of the most productive technology companies over the last ten years.
Sber's ecosystem includes:
Financial services - banking services, insurance, investments
E-commerce - online payment and logistics services
Entertainment - services for watching videos and listening to music
Health - telemedicine, online doctor's appointments, pharmacies
Non-financial services for legal entities
Services for life - job search, adverts, education marketplaces
Demo of my feature “Sign In With Sber ID button” which helps the user to authenticate instantly when a cookie is present in the browser
The translation is done automatically using a Safari browser
Example of cookie login notification window "Is it really you?" on the online cinema website
Product overview
Sber ID is a single key for logging in to the online services of the bank and Sber's existing partners. The company offers its customers to register once and use the data received to log in to all services and services of the ecosystem.
All ecosystem’s services are part of a single system, which can be accessed using a single identifier.
Having received this ID, users do not need to register for a new service each time. It is enough to get a Sber ID once, and you can use it to authorise yourself.
My role
I'm working on a Single-Sign-On stream in Sber ID Autentification system.
As a Senior Product Manager I am responsible for improvement of NSM metric (the share of Sber ID logins among ecosystem partners) and SSO (Single Sign-On) metrics.
My main goal is to improve the user experience and make it seamless, so that the users can move between multiple resources without having to think about logins and passwords.
Demo of seamless sign in by Sber ID to a partner's site
The translation is done automatically using a Safari browser
Challenges & Results
Sber ID is my current product.
I am responsible for the SSO stream and this is the most complex stream in our product. I have to understand deeply what specific parameters we transfer to our technology’s customers.
With a system analyst we define parameters set such as tokens, cookies and so on. I have to discuss our technologies of seamless signing in with different colleagues such as the cybersecurity department, partners (our B2B customers that implement our technologies), lawyers and others, so I need to know this area deep enough.
For example, developing and launching a new feature which allowed customers to move seamlessly (without signing in/up) from the most famous banking application to the ecosystem partner’s website increased our SSO metric by 30% last quarter.
It was a high season which included “world shopping day” and “black friday”.